What you’re about to read, is a huge triumph, we haven’t heard much of, specially the historical importance of it. You might be wondering, what is this accomplishment Rihanna is doing that’s never been done, she is bringing more inclusivity and not only bending gender rules, but race and age rules, in the next paragraphs we can go more into this history making moment in fashion.

This has been a well kept secret for the past year, yes, a lot of us in the fashion industry have heard bits about it specially after the Fenty Lingerie launch, but today Rihanna’s brand Fenty has made splashes all over social media and the internet in the launch of the first Fenty collection in collaboration with historical house LVMH. Why, you might be asking yourself into why I mentioned this was a history making moment.... well ladies and gents, Rihanna worked her way to be the first black woman to be the head (both CEO and Creative Director) of an LVMH brand also, managed to bring her brand ne’er LVMH which last brand introduced was Christian Lacroix in 1987.
Harnessing the power of holding all of these prestigious careers, Rihanna is also one of the muses for her clothing line, having a massive following is the key of Fenty’s success and much of her success deals with being true to herself in all matters of her career.
Having herself as the muse for her company, she knows her target demographic to the T. Rihanna acknowledges, she is a trend setter thus, we see much of her signature style in a lot of pieces in her collection, not to mention, colors that fit and enhance a big range of skin tones.
She knows when and how to break the rules to make her outfits memorable ones and always having a signature that we know is hers oversized yet always with a sillouhette that sparks attention to curiosity, this have made her a global style icon and a huge source for inspiration.
As being unique and different is part of her brand, you wont be expecting a traditional runway show for this one, since it’s after all a surprise collection, something she did do as expected is that she is competing on both quality and prices with not only LVMH brand but with the fashion world.

So, you might be asking yourself what to expect from this collection, not only are the pieces previewed in this page but, the consumer will expect the alternative from choosing from sizes 0 - 16 yes, when she launched this, she wanted to make sure that much like her lingerie collection this also, appeals to mostly everyone, having huge inclusivity in its sizes, designs and feminine silhouettes. This collection features; futuristic shades, fashion forwards classics and even footwear, most of these pieces will stricke a chord with masses of fans when the collection goes on line in only a few days in May 29. I forgot to mention that also, most pieces in this collection can be used in various ways; oversized pieces can be are ended neutral as they fit oversized and. In some pieces you have the variety of ways to put them you can alter pieces various ways, especially the outer wear. I also, expect men to wear some pieces old shades as well.